Automatically Increase Conversion Rates

If you need to increase website conversion rates then you need to start trying out different copy because your copy will have the greatest impact on your overall profits. Strong, focused web copy that actively promotes your products or services clearly and answers all the classic objections will trounce badly written, unchecked, unfocused and badly laid out copy.

But the process of copy testing is not quite as simple as it ought to be. And this is an implementation barrier. Ask nearly any online marketer about the value of good copywriting and they’ll tell you it is absolutely key. But few of these people actually actually get round to doing it.

Why so?

Simply because it is quite hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you. Better than that, it actively reacts to the results of tests in such a way that your website evolves to get better and better at converting as time moves on. The way that evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either results in a conversion or it doesn’t. If you get a conversion, then the copy that was displayed gets a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative vote.

Over time some copy will clearly outperform other copy and a feedback system ensures that, as data comes in, the most effective copy gets displayed more frequently which results in your HTML evolving to become fitter as a conversion engine.

The commercial value of increasing web conversion rates is huge and you can actually find a punchy little course about it on the website ReallySimpleTesting.com. One of the most interesting things you can discover on that site is how minute changes in website conversion rates at various stages in the purchase funnel can make a huge difference to the amount of money you make.